1 million extra liters in a single month
what loyalty can really deliver
Loyalty in the fuel industry is no longer just about saving money or offering discounts. It’s about effectively engaging customers, increasing visit frequency, and achieving measurable commercial impact.
Tamoil Netherlands recently proved this with a targeted campaign in which customers received a 7 cent discount per liter via the mobile app, applied directly at the pump.
The campaign
Was made possible by the combination of:
The result?
1,000,000 liters in one month
Over 1,000,000 liters of additional fuel sales in just one month.
This demonstrates how powerful loyalty can be when technology, timing and execution come together. Through the MoveYou platform, Tamoil was able to launch the promotion quickly, engage customers via its own channels, and track and analyze transactions in real time.
The benefits were not only in increased volume, but also in:
Loyalty for Fuel Retailers
For retailers, this means that loyalty doesn’t have to be separate from payment, fueling or charging. It is precisely by bringing these worlds together on a single platform that a scalable and effective growth engine is created.
Tamoil thus demonstrates how, in practice, digital loyalty not only drives engagement but also delivers tangible results at the pump.
