Data is the new oil
how insights drive loyalty and growth
“Data is the new oil.”
With this statement in 2006, Clive Humby laid the foundation for one of the most important insights in the modern marketing world. Later, the phrase was often adapted to: data is the new gold.
What Humby means by this is clear:
Like crude oil, raw data is not immediately usable;
It must be refined, analyzed, and processed to obtain valuable, actionable insights that support decision-making, personalize customer experiences, and enable new products and services. And that is precisely where the challenge lies for many companies:
How do you make raw data usable?
Jan Harmen Akkerman:
“Oil can only be used once, but data can be used repeatedly, provided it is properly processed, stored, and utilized.”
From data to insights
You probably already know that data is valuable. But the question that preoccupies organizations time and again is: how do I turn collected data into insights that really contribute to my business?
With our AI-driven platform, we make that process transparent and practical. We chose the name Insights for a reason. The platform gives you control over data by providing insights into growth, customer behavior, usage, and trends. No isolated figures, but a clear story that prompts action.
Loyalty as a growth engine
True loyalty does not happen by itself. By using data wisely, you can give customers a nudge at the right moment: a personalized offer, a trigger to come back, or simply a token of appreciation.
With automated processes, we help companies encourage visitors to return more often and experience more value on a structural basis. This way, loyalty becomes not just a marketing goal, but a measurable growth factor. Our loyalty solutions can be applied in various areas and differ per customer. It is important that you understand how to translate this to your end customers.
According to PDI, loyalty members can spend up to 30% more per visit than non-members.
Process optimization through AI
The great thing is that data not only delivers value on the customer side. It also makes internal processes smarter and more efficient. Our platform takes administrative tasks off your hands and can prevent waste. Think of a convenience store that knows exactly what is needed at any given moment thanks to AI analyses. By linking sales figures to external factors such as the weather and current traffic conditions, the system can predict how many products will be sold. The result: better inventory management, less waste and a higher margin.
Conslusion
Data is the new gold, but only if you know how to mine and refine it. With an AI-driven platform that provides insights into loyalty and processes, you can turn raw data into a powerful engine for growth.
Are you curious about how the MoveYou platform can help your business grow?
Contact us for a free consultation.
